Thursday, March 25, 2010

Celebrity Endorsement: 50 Cent and Vitamin Water


Vitamin Water is quickly becoming a household name. Each flavor of the delicious beverage is enhanced with a wide array of vitamins. Each bottle also has a quirky, creative blurb on the label that is usually very sarcastic and entertaining. The entire Vitamin Water name, due to its' creative labels, has a very laid back and comedical reputation.
In 2007, the rapper 50 Cent struck a million dollar deal with Vitamin Water. Not only was he enlisted to endorse the product, he even got his own flavor. Although 50 Cent is not the typical type of celebrity to endorse a product, he is perfect for Vitamin Water. 50 Cent has a tough, athletic reputation. He is in very good shape and that lifestyle plays very well into the Vitamin Water brand.
50 Cent's endorsement really helps the brand sell their product. His endorsement attracts athletic people to the product as well as fans of his music. I think without his endorsement and without a flavor named after him Vitamin Water would not have as great of a reputation as they have now.

Monday, March 22, 2010

Speech self-evaluation

I have quite rationally titled my demonstration speech "How to Get a Phone Number." In my speech I broke down the nerve wrecking process of asking for someones number into several easy to follow steps.
While viewing the recording of my speech, I came across a few things that I could have improved on. First off I look incredibly nervous. I was moving my hands a ton and speaking too quickly. The way I was standing was really awkward. Also, I believe I should have used a better visual aid. My speech was kind of "out there" so a good visual aid was hard to think up. Had I thought of it at the time, I would have used the beginning of this video as a visual aid as how to not ask for a number.
Overall I thought my speech went pretty well. I believe the content was really good and covered the topic entirely. I was comfortable with my subject matter and knew it well. I feel like I divided the process into easily understandable steps that were not too complicated. I think that I got the point across and entertained the class at the same time.
Other than the few minor presenting errors, I thought the content and overall presentation went well.

Saturday, March 6, 2010

Response to Ashley's post Regarding low-fat diets

Ashley made a post criticizing Pollan's view on "low-fat" diets. Pollan disapproves of using altered, low-fat products instead of just using natural products even if they do have a higher fat content. After making her own meal using a low-fat product, Ashley did not share the same views as Pollan regarding food catered to America's low-fat obsession. She claimed the low-fat product she used was delicious and low-fat diets in general are healthy.
Although I do not agree with Pollan on many things, I do have to disagree with Ashley and take Pollan's side regarding diet foods. Diet foods are in no way equivalent to normal products. Many low-fat, low-calorie, or low-sugar foods I have had taste in no way like regular food. Not only do they taste bad, usually the nutritional value is inferior to the natural food. The altered products also usually have a suspiciously long list of ingredients that I cannot pronounce and that look nothing like names of actual foods. Ashley did bring to view a study showing a low-fat diet reduced cholesterol in a test group though she failed to mention if they were eating natural low-fat foods or altered low-fat foods.
I do believe that the country has an obsession with the words "low-fat" on labels. Low-fat, according to the FDA, just means a large quantity of the food can be eaten in a day without exceeding the daily recommended serving. I personally do not believe that the taste and possibly poor nutritional value of a product are worth risking just for the label "low-fat" on a product.

Thursday, March 4, 2010

"Real" food Vs. "Fake" food


Michael Pollan distinguishes between "Real" and "Fake" foods in his book In Defense of Food. Pollan classifies "real" foods as unmodified, basic foods like vegtables and "fake" foods as processsed products with additives and unnatural ingredients.
While thinking about what I have eaten in the past and what I eat now, I realized that chicken noodle soup is a major product that I have switched from "real" to "fake." When I was younger, I can destinctly recall my mother making me her delicious chicken noodle soup everytime I was sick. The soup took hours of preparation to chop the vegtables, cook the chicken, and let the broth set. Recently, I have unfortunately turned to the convenience of canned soup. The soup is cheap and takes only a few minutes to heat up, perfect for a college student.
The canned soup does share several qualities with my mothers soup. The canned soup has a delicious broth as well as some small pieces of chicken. In the can of soup there is a significant amount of protein as well as a few vitamins from the vegtables. Another thing the soup has, unlike my moms soup, is the additive monosodium glutamate, or MSG. MSG is used to enhance the taste in many foods. The additive can reduce the amount of sodium in a product, but otherwise is nutritionally empty. Nicholas Bakalar suggests MSG is may cause obesity in his article Nutrition: MSG Use Is Linked to Obesity. Knowing what I know now, the "fake" canned soup product in no way is a substitute for my mothers delicious "real" home-made soup.