Vitamin Water is quickly becoming a household name. Each flavor of the delicious beverage is enhanced with a wide array of vitamins. Each bottle also has a quirky, creative blurb on the label that is usually very sarcastic and entertaining. The entire Vitamin Water name, due to its' creative labels, has a very laid back and comedical reputation.
In 2007, the rapper 50 Cent struck a million dollar deal with Vitamin Water. Not only was he enlisted to endorse the product, he even got his own flavor. Although 50 Cent is not the typical type of celebrity to endorse a product, he is perfect for Vitamin Water. 50 Cent has a tough, athletic reputation. He is in very good shape and that lifestyle plays very well into the Vitamin Water brand.
50 Cent's endorsement really helps the brand sell their product. His endorsement attracts athletic people to the product as well as fans of his music. I think without his endorsement and without a flavor named after him Vitamin Water would not have as great of a reputation as they have now.
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